Promoting public health matters because as people live longer and our population grows, demand for healthcare will rise, and it will rise faster if people do not do what they can to prevent avoidable illnesses themselves. The long-term capacity of the NHS to treat everyone who needs it will be at risk without a focus on prevention as well as cure. That means expanding screening services to detect major health conditions earlier so we can fight them more effectively, and mainstreaming public health across all policy areas.

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