- While arguing for cost-recovery pricing for Trading Funds, the Cross Cutting Review argued more
widely that, in the short run, 'marginal cost pricing may bring considerable extra social benefits:
information is a good for which this marginal cost is in many cases near to zero (once information
is collected only the costs of reproduction, etc. are additional); there are also prospects that
demand would grow rapidly in response to lower prices (information being an experience good)
and as basic information is repackaged in innovative ways.' According to Derek Clarke, the South
African Mapping Agency 'did indeed find that the number of organisations consuming its data
increased by 500%' when it abandoned its previous charging policy.
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