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A.46 UK Trade & Investment (UKTI) has invested in a single comprehensive Customer Relationship Management (CRM) System used both at home and overseas to ensure the UK Companies they help to export get the services they need in today's global economy. This improves the UKTI understanding of Business needs, and helps deliver services more quickly and efficiently. The system, used by over 1500 staff, already holds almost 130,000 records and is growing as it is extended beyond the 46 countries initially covered. Channel strategies

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