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A.161 A Customer Insight Unit has been established to understand patients and the public's wants, needs and their use of the health and (adult) social care systems. This will be used to inform both policy and service development and evaluation. Example projects include working with DCSF and IDeA on understanding the public's preference to receiving complex information to aid decision-making, and developing a real understanding of how patients differ in their needs and wants, and how services might respond to those differences.

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